Symbolic codes show what is beneath the surface of what we see. The video for "Take Care" by Drake ft Rihanna has many symbolic codes which can relate back to his personal life and the lyrics of the song. The bull in the video represents the Taurus star sign which is what Rihanna ex boyfriend Chris Brown was and the fish represents the Pisces start sign which is what Rihanna is. Chris Brown and Rihanna broke up due to abusive reasons and through out the video Drake is embracing her which relates back to the song and could be seen as him "taking care" of her.
Technical codes are ways which equipment is used to tell the story in a media text. This can inclue the camera work specifically the movement, angle and shot distance of the camera. Close ups are a very common form of camera shot to use as it helps the audience to recognize the artist. In real life no one will ever be as close to a person as the close up shot is unless they have a very close and intimate relationship with that person. A close up shot helps to create that itimacy for the audience. This can be seen in the Take That "Back for Good" video where many close up shots are used of Gary Barlow.
Another technical code is the editing. The most common form of editing associated with music promo is fast cut montage. This when the editing is fast enough so the audience watching cant really understand whats on the screen the first time and so will have to watch again. Not only does this increase video views but by doing that promotes the video. When a slow pace and more gentle transitions are used this is to establish the mood which the song is trying to get across to the audience. An example of this would be in a love song, usually the transitions will be very slow in order to enhance the romantic feel which the video may be trying to get across. Editing in music may also be enhanced with digital effects such as split screens, coluorisation and blockbuster film styles like CGI. Colourisation is when the colour of the video is either enhanced dramatically or changed to a certain theme such as black and white. This is commonly used in pop video's. An example of split screen effect can be seen in the Lauryn Hill "Doo Wop (That Thing)" music video where it is showing to different era's at the same time.
Verbal codes is everything to do with the language. This can be either written or spoken.
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