Tuesday 30 October 2012
Monday 29 October 2012
Animatics
From our first animatic it was easy to tell that we needed to include more shots in our story line as many of the shots were very long and so did not flow properly.
Friday 26 October 2012
Thursday 25 October 2012
Wednesday 24 October 2012
Tuesday 23 October 2012
Friday 19 October 2012
Target Audience Profile
Below is a spider diagram of the features which i believe the target audience for our music video genre would have.
I have also completed a profile description for a female of our target audience.
Aaliyah is a young adult (18 years old) currently doing her A levels with the hope of going to university. She works 12 hours on the weekend at the popular retail store River Island and in her spare time like to go shopping with her friends or partying. Her favourite shops are TopShop, Miss Selfridge and River Island where luckily she gets discount and so she mainly shops here. Aaliyah is Caribbean and comes from a family of 4. Everyday she uses social networking sites mainly twitter to interact with people. She is a big fan of the music crew “YMCMB” and her favourite artist from the crew is Drake. If she get's into university she wants to study to become a midwife, however her dream job is to be a DJ as she loves music, partying and socialising with people.
Thursday 18 October 2012
Tuesday 16 October 2012
Sunday 14 October 2012
Monday 8 October 2012
Saturday 6 October 2012
A Level Student Music Video Evaluation
The A level media studies music video I choose to analyse was the “Cape Cod Kwassa Kwassa - Vampire Weekend”. I choose this video because I really enjoyed how creative the students were with use of green screen and in a way this for me is an inspiration to include some elements of green screen into my a level media music video as when it is done well it is very effective. The video starts with a close up shot of a guitar followed by a full shot of all the band members. From this the audience can instantly tell that the video is going to be performance based with some or no narrative involved. There is then a close up of a female which would indicate that she has an important role in this video. A long shot is then used to show the same female with all her painting equipment around her, this show the audience that she is an artist. We see extreme close up’s of the female’s hand painting different colours onto different parts of the body, later is becomes evident that the bodies which she was painting on was the band members as we see a full shot of all the band members with paint on them. This could be interpreted as the female seeing the band as her “work of art” as through out the video she puts up different canvases onto the plain white wall where a colourful band member would then start performing from. The contrast of colour from the canvases of the performing band members and the plain white background look visually attractive and show’s green screen being used well. It is not distracting and is very simplistic which is effective as it allows the audience to concentrate on the actual song and the band. The symbolic code of focusing on painting in this video could be a way of saying that music is a form of art and connotes creativity and the idea that creating a music video is just as expressive as creating a painting on a canvas. The video incorporates many generic conventions of a pop music video as there are close ups of the lead singer which helps to attract the fans as they would feel close to him, also synchronized fast cuts between each shot helps the video to flow with the beat of the song and adds pace to the video as well as making it more exciting and interesting for the people viewing. The band is also dressed very casual whilst performing with instruments which is very stereotypical for boy bands to do in their music videos and is another generic convention. Technical conventions of full shots of the whole band and equal division of shot upon band members are also used. It is evident that a lot of research has gone into making this a level music video as the editing techniques used and the different shot incorporated make the video look very professional.
Monday 1 October 2012
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