Target Audience Profile

Below is a spider diagram of the features which i believe the target audience for our music video genre would have.

I have also completed a profile description for a female of our target audience.

Aaliyah is a young adult (18 years old) currently doing her A levels with the hope of going to university. She works 12 hours on the weekend at the popular retail store River Island and in her spare time like to go shopping with her friends or partying. Her favourite shops are TopShop, Miss Selfridge and River Island where luckily she gets discount and so she mainly shops here. Aaliyah is Caribbean and comes from a family of 4. Everyday she uses social networking sites mainly twitter to interact with people. She is a big fan of the music crew “YMCMB” and her favourite artist from the crew is Drake. If she get's into university she wants to study to become a midwife, however her dream job is to be a DJ as she loves music, partying and socialising with people.